Target students with The Student Lock-In

The Student Lock-In is an out-of-hours student shopping event that takes place bi-annually in April/May and during the freshers period in September/October.

Target students with The Student Lock-In

The events are held at shopping centres across the UK. In 2013 the Student Lock-In visited 24 shopping venues and reached approximately 200,000 students. At each event, pre-registered students enjoy one-off discounts, offers, freebies and activities, all of which creates a unique, festival-like atmosphere.

The Student Lock-In gives businesses the opportunity to hire a promotional stand at the events in high footfall areas. Positioned amongst large crowds, promotional spaces give businesses direct access to the students; they can engage with students through face-to-face interaction, enhancing the brand’s reputation and increasing brand awareness amongst students.

Besides extensive brand exposure, a promotional stand is an effective way of collecting data, promoting student special offers and sampling products. Sometimes there is even the option to sell products on-site.

Each business can choose the activity for their promotional stand. From past experience, the most interactive, unique and generous promotions are always the most popular with students - from bucking broncos and surf simulators to free goody bags and chocolate fountains.

There are also sponsorship packages for the Student Lock-In tour which primarily include priority presence at all Student Lock-In events, brand promotion and exposure via Student Lock-In's associated social media, print media and online presence.

Find out how the Student Lock-In is the ideal opportunity to engage with the student market in a quick and intensive push.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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