AgencyWieden & Kennedy Portland
SectorConsumer Goods, Fashion/clothing, Retail brands and High Street
Two sisters demonstrate very different ways of preparing for the Target two-day sale in this new work from Wieden + Kennedy Portland.
In a series of TV spots, the 'sparkle siste'r shows her competitive side as she trains for the sale with exercise, strategy and excitement. Her quieter sister prefers to approach it in a more 'normal' manner.
Video 1: elliptical machine
Video 2: gingerbread making
Video 3: prep
Video 4: war room
Video 5: wreath