Tassimo hands European ad account to Mcgarrybowen

Tassimo, the coffee-maker brand, has appointed Mcgarrybowen to handle its European advertising account.

Tassimo: appoints Mcgarrybowen
Tassimo: appoints Mcgarrybowen

The agency won the account following a four-way competitive pitch, which began in September. TWBA has been the incumbent on the account for the past three years.

The appointment strengthens Mcgarrybowen’s relationship with Tassimo’s parent company, Mondelez International. The agency picked up Mondelez’ advertising account for its Toblerone brand earlier this month.

Mcgarrybowen will support the global brand team on strategy and launch an advertising campaign for the coffee maker in spring next year.

Tassimo launched it last major ad campaign in 2009. The pre-Christmas campaign featured three men in festive jumpers enjoy different cups of coffee from one machine. The activity promoted the different blends and flavours that could be made by a Tassimo machine.

Roland Weening, vice president marketing and innovation global coffee at Mondelez, said: "The creation of a new communications idea is a key part of our ambitious plans for Tassimo in 2013 and beyond. Mcgarrybowen has delivered best in class strategic and creative thinking and we are excited about working together to bring this to life for Tassimo."

 

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).