Taxi Media lands black cab deal with Walt Disney Travel

The UK tour operator Walt Disney Travel Company is the latest client to advertise on black cabs.

The UK tour operator Walt Disney Travel Company is the latest

client to advertise on black cabs.



Jonathan Adam, sales director of Taxi Media, has booked Walt Disney

Travel Company for a mixture of one- to three-month taxi campaigns.



The client’s ads have been placed on the sides and on the back of the

tip-up seats in 16 black cabs in London and one in Manchester.



Walt Disney Travel Company launched in the UK on 8 May, although the

company has been operating in the US for 30 years.



It is offering British consumers package and fly-drive holidays to

Disneyland in Florida and the surrounding beach resorts.



Alasdair Farrimond, marketing manager of Walt Disney Travel Company,

said: ’Black cabs are a fun and cost-effective way of building awareness

of our Disney US holiday programme. They offer a new dimension to our

marketing campaign, which is aimed at driving business to Florida.’



Taxi Media’s tourist and travel clients include South African Tourism

and Iceland Air.



Taxi Media employs three client and agency sales staff who share an

office with three Phone Sites sales people and four staff who cross-sell

across both media.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).