Taxi Media’s sales rocket as dotcoms splash out on cabs

Yet another media owner is seeing its sales soar thanks to the dotcom boom.

Yet another media owner is seeing its sales soar thanks to the

dotcom boom.



Taxi Media, the UK’s largest taxi advertising contractor, reported its

best first quarter ever after a series of internet start-ups bought

space on its cabs.



Around 75 per cent of Taxi Media’s ’superside’ product - the space along

the length of the taxis - and 40 per cent of ads on tip-up seats inside

the cabs have been snapped up by up e-commerce companies since the start

of the year.



Dot.music bought 300 panels and 150 ads on tip-up seats, while the

online bank First-e splashed out on 300 supersides and 350 seat ads.



Other dotcom advertisers include internet shop Easyeverything, which

bought space on taxi doors, and the search engine Excite, which opted

for fully liveried cabs.



’By using taxis, dotcom businesses capitalise on the fact that 97 per

cent of cabs are driving around the centre of London,’ said Taxi Media

marketing manager Adelle Springer. ’They are using black cabs to

establish their brands in the heart of the capital. The high-impact

nature of taxi advertising makes it an integral part of the dotcom

marketing arsenal.’



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