Yet another media owner is seeing its sales soar thanks to the
Taxi Media, the UK’s largest taxi advertising contractor, reported its
best first quarter ever after a series of internet start-ups bought
space on its cabs.
Around 75 per cent of Taxi Media’s ’superside’ product - the space along
the length of the taxis - and 40 per cent of ads on tip-up seats inside
the cabs have been snapped up by up e-commerce companies since the start
of the year.
Dot.music bought 300 panels and 150 ads on tip-up seats, while the
online bank First-e splashed out on 300 supersides and 350 seat ads.
Other dotcom advertisers include internet shop Easyeverything, which
bought space on taxi doors, and the search engine Excite, which opted
for fully liveried cabs.
’By using taxis, dotcom businesses capitalise on the fact that 97 per
cent of cabs are driving around the centre of London,’ said Taxi Media
marketing manager Adelle Springer. ’They are using black cabs to
establish their brands in the heart of the capital. The high-impact
nature of taxi advertising makes it an integral part of the dotcom