Following his promotion to group ad director, Stuart Taylor has
appointed ad managers for The Guardian and The Observer.
Agency sales manager Chris Pelekanou takes responsibility for The
Observer and Chris Willis, who was appointed northern advertisement
manager at the end of last year, assumes control of The Guardian.
Pelekanou joined The Guardian in 1992 as a client sales executive. Three
years later he became an agency group head before rising to sales
manager responsible for all newsprint agency teams in 1998.
Willis joined The Guardian in 1994 as a financial sales executive from
Accountancy Age, where he was display ad manager. Two years later he
became financial group head and moved up to finance and IT sales manager
During this time, he helped launch The Guardian’s Jobs and Money
supplement and The Observer’s personal finance section Cash.
Anne Waterson will replace Willis as northern ad manager, returning to
the position she held only a few months ago before moving to London as
head of international sales. Rumour has it that romantic interests are
taking Waterson back to Manchester.
Her deputy, Simon Darragh, who is responsible for driving the
international fashion, luxury goods and travel sectors, will step up to
take her place.
The Guardian has also announced that it is to release detailed section
readership research - Guardian and Observer Sections 2000.