Swift - who recently became involved in a Twitter spat with singer Nicki Minaj after the latter blamed the music industry’s supposed sizeism and racism for her big-bottom-celebrating ‘Anaconda’ video failing to be nominated in MTV’s Video Music Video Award - appears in the ads alongside slogans such as "There's no such thing as an average girl" and "All dressed up with everywhere to go".
The ads are designed to highlight what it means to be a woman and is inspired by women who "create their own paths, make their own rules and harness the power of femininity and strength".
The ‘Ladies First Since 1916’ brand platform will be carried in ads across print and digital media, including Nylon, Paper and Interview.
Agency: Kirshenbaum Bond Senecal + Partners
Creatives: Jonathan Mackler and Dan Kelleher