Taylor Wimpey calls £20m media pitch

Taylor Wimpey, the recently formed house-building company, is talking to agencies about its estimated £20 million media planning and buying business.

The move follows the merger of George Wimpey and Taylor Woodrow in July. The company has approached incumbent and non-roster agencies to pitch for the account.

Incumbents on the business include MediaCom North on Bryant Homes, which was previously part of Taylor Woodrow, and the Surrey-based agency Space and Time Media, which handles the bulk of the £15 million George Wimpey account.

Space and Time Media and MediaCom North will pitch against the Bristol-based agency BLM Clilverd for the account.

Taylor Wimpey is said to be looking at the merits of consolidating its media business, given that it is slimming down its UK operations. In future, the company's UK business will operate under the Bryant Homes, George Wimpey and G2 brands. It will scrap the Laing Homes and Wilson Connolly brands.

Taylor Wimpey declined to comment.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).