TBWA ads promote the humorous side of The Farm on five

Five is promoting its new reality show The Farm with a campaign by TBWA\London.

The advertising highlights the humorous aspect of the series, which is being billed as a rural version of I'm a Celebrity ... Get Me Out of Here!

The ads show that celebrity status counts for nothing on The Farm. In one execution, a pig holds a designer handbag while, in another, a pair of bejewelled hands are shown milking a cow.

Ninety-six-sheet posters will appear in London, Scotland, the Midlands, the north-east and the Granada TV region. Research has shown that reality programmes and five pull in large audiences in these areas.

Giant 96-sheets and golden squares - sites in high-traffic areas - will appear in London. Media was planned and bought by Vizeum. The ads were written by Roderick Fenske and Rob Turner and art directed by Michael Barker and Nic Hutton.

The posters will run for two weeks before The Farm hits TV screens on 26 September. Teaser spots will appear on satellite channels from 20 September and radio ads will run for the three-week duration of the series.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).