TBWA awarded global ad contract for BNY Mellon

TBWA\Worldwide has been awarded the global strategic and creative advertising account for investment management company BNY Mellon, following a competitive pitch.

Peter Souter: "This is a wildly exciting opportunity"
Peter Souter: "This is a wildly exciting opportunity"

TBWA will be responsible for developing globaly digital, TV and print campaigns that highlight BNY Mellon's ability to manage, service and power global investments.

The global account, thought to be worth in the region of $30m, was previously held by the Omnicom-owned business-to-business communcations specialist Doremus & Co.

TBWA's London and New York offices collaborated on the pitch and the account will be run from New York, using the same collaborative model.

Judy Hu, chief marketing officer, BNY Mellon, said: "TBWA showed us stand-out strategic direction and great creative, as well as a truly collaborative global approach. We’re looking forward to partnering with them on cross-platform efforts that help us build our global brand."

Peter Souter, chief creative officer, TBWA\London, said: "This is a wildly exciting opportunity to help BNY Mellon receive the additional global brand recognition that it has earned through its incredible history and recent success."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More