TBWA to get behind football's minnows in Wimbledon deal

LONDON - TBWA\London is turning its back on the football clubs normally favoured by advertising's jet set, such as Chelsea and Arsenal, and will instead pledge its support for AFC Wimbledon.

It has been appointed as the agency of record for the non-league club formed this summer by fans in response to Wimbledon Football Club's successful application to relocate to Milton Keynes.

The agency will be advising the club on a campaign to help raise support for the building of a new football ground in Merton, south London, the traditional home of the club.

Trevor Beattie, the TBWA\ London chairman and creative director, said: "Let me come clean -- I'm a Wolves fan. Be that as it may, I don't think I'm alone in becoming increasingly sceptical about just what is happening to the game we love. On behalf of all football supporters everywhere I'd like to ask: 'Can we have our game back please?'"

The agency sponsored the first home league game for the club, which took place against Chipstead at Kingstonian FC on Wednesday night.

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