TBWA creates spoof programmes in TV ads for Blockbuster

Blockbuster Entertainment has launched a pounds 3.5 million campaign that uses spoof TV shows to demonstrate the superior appeal of videos.

Blockbuster Entertainment has launched a pounds 3.5 million

campaign that uses spoof TV shows to demonstrate the superior appeal of

videos.



The ads, created by TBWA GGT Simons Palmer, introduce the new endline,

’If what’s on’s not turned you on, make it a Blockbuster night.’



’News’, one of three 20-second executions, features a reporter being

interviewed about pig farmers for a news programme. During the

interview, the newsreader gets up, pulls off his microphone and says:

’I’m going to have to stop you there, Peter, you’re boring the pants off

everyone.’ He turns to camera and adds: ’If I were you, I’d make it a

Blockbuster night.’



’Camcorder Calamities’ features a series of unfunny home-video clips

accompanied by peals of canned laughter. The ad ends with the groom in a

home video of a wedding reception standing up to make his speech and

announcing: ’Better make it a Blockbuster night.’



Siobhan Chatburn, the marketing director of Blockbuster, said.’We have

had a hugely successful 1998 and our strategy of advertising on radio

almost every week has played a major part in this. The TV campaign will

help ensure we keep driving the business upwards.’



The campaign went on air in Scotland and the Granada region on 16

November and will roll out nationally in January.



The ads were created by Steve Nicholls and Matthew Anderson and directed

by Colin Gregg at Eclipse. The media is handled by CIA Medianetwork.



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