Ogilvy has appointed TBWA/London's creative group heads, Nigel
Roberts and Paul Belford, as creative directors, in a bid to revive its
flagging creative reputation.
Roberts and Belford will report to Steve Dunn, Ogilvy's executive
creative director, who has now ended his search for a copywriting
partner and joint executive creative director.
Dunn said: 'Nigel and Paul will be running the department on a
day-to-day basis - but will report to me on all matters. I will still be
involved in all the creative work.'
It is the latest in a stream of Ogilvy appointments of TBWA
Since his arrival from TBWA in May 1999, O&M's chairman, Paul Simons,
has recruited several TBWA staff including the director of strategic
development, Larissa Joy, and operations director Jeff Quilter.
Roberts said: 'It's an exciting move for us - there are lots of things
happening at Ogilvy. We are looking forward to working with Steve as
well. It's a shame to leave TBWA - it's a good agency.'
TBWA's creative director, Trevor Beattie, said: 'It sounds like the
right move for them. It's a logical progression for them to get involved
in managing a department. I wish them well because it is a big challenge
- but they are up for it. I will be replacing them with the best
creative team in London who I am talking to at the moment and will be
The new hirings will relieve pressure in the creative department,
allowing Dunn to focus on certain clients. 'We will now be able to work
on specific projects with our clients, which we need to do more of,'
Belford and Roberts have won numerous awards for their work. Most
recently they picked up a silver at the Campaign Press and Poster Awards
2000 for their work on Kew Gardens. In 1999, the team won silvers at
Cannes, the Campaign Poster Awards and at D&AD for an execution for the
Tate Gallery. Their work for Waterstone's has won many awards.
The pair met at D'Arcy Masius Benton & Bowles in 1993. In 1995 they
moved to Leagas Delaney and stayed for two years before moving to
BST-BDDP. Within the year the agency had merged with GGT, then merged
again with TBWA in 1998.