TBWA duo to O&M as creative chiefs

Ogilvy has appointed TBWA/London's creative group heads, Nigel

Roberts and Paul Belford, as creative directors, in a bid to revive its

flagging creative reputation.



Roberts and Belford will report to Steve Dunn, Ogilvy's executive

creative director, who has now ended his search for a copywriting

partner and joint executive creative director.



Dunn said: 'Nigel and Paul will be running the department on a

day-to-day basis - but will report to me on all matters. I will still be

involved in all the creative work.'



It is the latest in a stream of Ogilvy appointments of TBWA

employees.



Since his arrival from TBWA in May 1999, O&M's chairman, Paul Simons,

has recruited several TBWA staff including the director of strategic

development, Larissa Joy, and operations director Jeff Quilter.



Roberts said: 'It's an exciting move for us - there are lots of things

happening at Ogilvy. We are looking forward to working with Steve as

well. It's a shame to leave TBWA - it's a good agency.'



TBWA's creative director, Trevor Beattie, said: 'It sounds like the

right move for them. It's a logical progression for them to get involved

in managing a department. I wish them well because it is a big challenge

- but they are up for it. I will be replacing them with the best

creative team in London who I am talking to at the moment and will be

hiring imminently.'



The new hirings will relieve pressure in the creative department,

allowing Dunn to focus on certain clients. 'We will now be able to work

on specific projects with our clients, which we need to do more of,'

Dunn said.



Belford and Roberts have won numerous awards for their work. Most

recently they picked up a silver at the Campaign Press and Poster Awards

2000 for their work on Kew Gardens. In 1999, the team won silvers at

Cannes, the Campaign Poster Awards and at D&AD for an execution for the

Tate Gallery. Their work for Waterstone's has won many awards.



The pair met at D'Arcy Masius Benton & Bowles in 1993. In 1995 they

moved to Leagas Delaney and stayed for two years before moving to

BST-BDDP. Within the year the agency had merged with GGT, then merged

again with TBWA in 1998.



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