TBWA holds Michelin in Europe

- TBWA Worldwide has retained its hold on Michelin's $60 million (£37 million) European advertising account following a competitive pitch against Publicis and DDB Needham Worldwide.

- TBWA Worldwide has retained its hold on Michelin's $60 million (£37 million) European advertising account following a competitive pitch against Publicis and DDB Needham Worldwide.

The account is run out of Paris and is handled by TBWA GGT Simons Palmer in the UK. Last year Michelin spent £933,000 in the UK according to MMS.







Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).