TBWA lands brief to celebrate 40 years of Dr Martens brand

The famous shoe brand, Dr Martens, is to launch its first major ad campaign later this year and has hired TBWA GGT Simons Palmer to create the international drive.

The famous shoe brand, Dr Martens, is to launch its first major ad

campaign later this year and has hired TBWA GGT Simons Palmer to create

the international drive.



The R. Griggs Group, which owns the Dr Martens brand, is putting pounds

6 million behind the advertising, which will run in the brand’s core

markets: Britain, France, Italy, Germany, Benelux and the US. Press and

poster work will break this autumn to mark the start of Dr Martens’ 40th

birthday celebrations.



Frank Duffy, managing director of R. Griggs Group, said: ’We are very

proud of our brand and its heritage and we wanted to ensure our first

global campaign was absolutely spot-on. We have been impressed by the

quality of work TBWA has carried out for its other clients and are

looking forward to working closely with the agency as we approach our

anniversary.’



Trevor Beattie, creative director of TBWA, added: ’Dr Martens is a great

name, a cult brand and a fabulous creative challenge.’



A media agency has yet to be appointed for the campaign. Last year, Dr

Martens spent pounds 400,000 on press and cinema advertising through

Walker Media with creative work by the Newcastle agency, Harrison

Carloss.



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