TBWA lands pounds 10m Petspark pan-Euro task

Petspark.com has awarded its pounds 10 million European account to TBWA GGT Simons Palmer ahead of a fully integrated campaign which is due this summer.

Petspark.com has awarded its pounds 10 million European account to

TBWA GGT Simons Palmer ahead of a fully integrated campaign which is due

this summer.



The website, which offers pet owners veterinary advice along with food

and health products and animal toys, appointed the agency without a

pitch after initial discuss-ions over brand strategy last November.



TBWA Chiat Day handles the account of Pets.com, based in the US, which

holds equity in Petspark. The European site is also backed by the UK

internet incubator Brainspark.



Chiat Day’s high-profile US campaign for Pets.com, which featured a

manic dalmation glove puppet, hit the headlines when the late-night

comedian Conan O’Brien launched a foul-mouthed parody of the Pets.com

puppet, resulting in the website suing one of the show’s writers in

April.



Petspark, whose UK competitors include petsonthemind.com, recently

strengthened its management team when it poached Adrian Marrullier from

Virgin cosmetics to be the European chief operating officer.



’We feel that TBWA’s expertise in traditional media and targeted direct

marketing offers the right blend of skills for our proposition,’

Marrullier said of the appointment.



’I am delighted about the business and so are my two dogs,’ TBWA’s

chairman, Paul Bainsfair, said. ’We’re all looking forward to doing some

exciting work in an interesting sector.’



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