Petspark.com has awarded its pounds 10 million European account to
TBWA GGT Simons Palmer ahead of a fully integrated campaign which is due
The website, which offers pet owners veterinary advice along with food
and health products and animal toys, appointed the agency without a
pitch after initial discuss-ions over brand strategy last November.
TBWA Chiat Day handles the account of Pets.com, based in the US, which
holds equity in Petspark. The European site is also backed by the UK
internet incubator Brainspark.
Chiat Day’s high-profile US campaign for Pets.com, which featured a
manic dalmation glove puppet, hit the headlines when the late-night
comedian Conan O’Brien launched a foul-mouthed parody of the Pets.com
puppet, resulting in the website suing one of the show’s writers in
Petspark, whose UK competitors include petsonthemind.com, recently
strengthened its management team when it poached Adrian Marrullier from
Virgin cosmetics to be the European chief operating officer.
’We feel that TBWA’s expertise in traditional media and targeted direct
marketing offers the right blend of skills for our proposition,’
Marrullier said of the appointment.
’I am delighted about the business and so are my two dogs,’ TBWA’s
chairman, Paul Bainsfair, said. ’We’re all looking forward to doing some
exciting work in an interesting sector.’