TBWA\London appoints Stickler as strategy director

TBWA\London has appointed Carol Stickler as its new strategy director.

Carol Stickler: joins TBWA
Carol Stickler: joins TBWA

Stickler will report to chief strategy officer Zaid Al Zaidy and Erika Darmstaedter, global business director for Mars. Stickler will lead the global strategy for Whiskas and head up the strategy for Mars-owned brand Twix.

Prior to joining TBWA\London, Stickler worked at 23red as head of strategy and planning. She previously worked at Publicis as the global brand director working on brands including Minute Maid and Coca-Cola.

Stickler has also worked as a board account director at Euro RSCG and Rainey Kelly Campbell Roalfe/Y&R.

Al-Zaidy said: "Carol is perfect casting for TBWA\ and our culture of disruptive ideas and end to end branded experiences. As a seriously accomplished senior planner and a lovely person, Carol brings with her 'friendly gravitas' and, critically, a love of chocolate and cats."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More