TBWA London gives Le Creuset account over to MBA affiliate

TBWA/London has yielded the creative account for Le Creuset, the French cookware manufacturer, to its affiliate agency Maher Bird Associates.

The Le Creuset account has a heritage of providing agencies with a chance to flex their creative talent and in the past has picked up a number of awards. In last year's D&AD awards, TBWA/London picked up a silver Pencil for typography for its Le Creuset press advertising campaign.

The four executions that comprised the campaign also gained a total of six entries in a range of categories in the D&AD Annual.

The "gamble" execution also won silver at Creative Circle for best art direction.

Le Creuset, which also owns the wine-opener brand Screwpull, produces a range of high quality, durable pots, pans and casserole products.

Paul Bainsfair, the president of TBWA Northern Europe, said: "It's important to me that clients who work with the TBWA Group get the right services to meet their needs. The needs of Le Creuset changed earlier this year so we reviewed the best way of servicing their business in the Group."

MBA will produce work to support existing Le Creuset products as well as developing launch campaigns for two new product ranges set to launch next year.

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