TBWA\London hires Tenser in new head of innovation role

TBWA\London has hired Josh Tenser, an executive producer at the Swedish agency Acne, in the new role of head of product and innovation.

Tenser joins from Swedish agency Acne
Tenser joins from Swedish agency Acne

He will report to Richard Stainer, the chief executive of TBWA\London, and help develop the shop’s production capabilities.

Stainer said: "Josh arrives having created some of the biggest, boldest campaigns of today and is a testament to the mantra that a great idea is nothing unless it’s made."

Tenser will work with client teams to up-skill and make better use of technology.

He was at Acne for almost a year, looking after its digital business in the UK. Tenser was previously a freelance executive producer at 72andSunny for four months. In January last year, he founded Wilderness, a creative production company.

Tenser spent two years as the head of interactive production at Bartle Bogle Hegarty, managing its digital growth between 2012 and 2014. 

Other roles during his 18-year career include head of production at Stinkdigital, production director at Work Club and senior producer at Iris Digital. 

Tenser said: "Like many in the industry, I’ve been a keen observer of TBWA\London for some time now, watching the agency gather momentum as it moves towards a truly integrated offer."

Gabriela Lungu, the former UK and EMEA chief creative officer at Weber Shandwick, joined TBWA\London as a creative director in July.

The agency also recruited Amelia Torode, the former head of strategy and innovation at VCCP, as its chief strategy officer in November last year.