TBWA\London MD De Groose leaves

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Andy De Groose: leaves TBWA\London after 18 months as managing director
Andy De Groose: leaves TBWA\London after 18 months as managing director

TBWA\London's managing director Andy De Groose is leaving the agency after just 18 months at the helm.

He is leaving the agency without a job to go to. He will not be replaced, with his responsibilities instead being split between TBWA\London’s president, Robert Harwood-Matthews, executive creative director, Dede Laurentino and chief strategy officer, Zaid Al-Zaidy.

De Groose joined TBWA\London is September 2010 from Isobar, where he held a similar position. He effectively replaced Matt Shepherd-Smith, who quit as TBWA\London’s chief executive the previous year.

De Groose began his advertising career as a media strategist at Michaelides & Bednash, before founding the digital agency Deconstruct in 2001, which was sold to Isobar in 2004.

Harwood-Matthews said: "We wish Andy all the best, he's helped us create a more future facing business and we respect his decision."

De Groose commented: "I have enjoyed my stint at TBWA greatly, but after careful consideration I have decided to pursue other ventures. I wish the whole team the best of luck for the future."



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