TBWA\London overhauls management team

TBWA\London has appointed the Isobar managing director, Andy De Groose, as its new managing director and the Saint@RKCR/Y&R managing partner, Zaid Al-Zaidy, as its chief strategy officer.

TBWA's new management line-up
TBWA's new management line-up

The pair will join the agency later this year, and will form part of a new executive team alongside Robert Harwood-Matthews, the TBWA\UK president, and Mark Hunter, the executive creative director of TBWA’s London office.

Al-Zaidy replaces Tom Morton, who left in July to join Publicis as its chief strategy officer. De Groose is effectively a replacement for Matt Shepherd-Smith, who quit as TBWA\London’s chief executive in December last year.

Saint will not directly replace Al-Zaidy. De Groose began his advertising career as a media strategist at Michaelides & Bednash. He founded the digital agency Deconstruct in 2001 and it was sold to Isobar in 2004.

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