TBWA\Manchester scoops £11m Smyths Toys account

Smyths Toys, the high-street retailer, has appointed TBWA\Manchester to handle its £11m ad account.

Smyths Toys: TBWA\Manchester picks up account
Smyths Toys: TBWA\Manchester picks up account

The agency won the business following a competitive pitch. It will be responsible for raising awareness of the brand in the UK with a campaign due to launch later this year.

In the past Smyths Toys has worked with a number of agencies, including Underdog.

The retailer has 61 stores across the UK and Ireland and was established in 1987. The firm is Ireland’s biggest toy retailer.

Tony Smyth, the owner of Smyths Toys, said:  "Following a hugely successful year for Smyths in 2012, we wanted to bring an agency on board to create a new and compelling brand idea to propel Smyths into our next phase of growth.

"We were greatly impressed by TBWA\Manchester’s insightful approach and enthusiasm for our brand."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published