TBWA poaches BMP director to manage its NatWest account

TBWA GGT Simons Palmer has made its most senior hiring on the NatWest account, poaching Steve Wreyford from BMP to head the group running NatWest’s retail and corporate banking services.

TBWA GGT Simons Palmer has made its most senior hiring on the

NatWest account, poaching Steve Wreyford from BMP to head the group

running NatWest’s retail and corporate banking services.



Wreyford, 36, joined on 2 November and will report to Peter Jones and

Penny Reid, who jointly head the pounds 50 million NatWest account. The

team will be based in the agency’s so-called ’NatWest Village’ in Dean

Street.



At BMP, Wreyford was the board account director for Alliance & Leicester

and also ran the Friskies and UUNet accounts. Before joining BMP in

1994, he was at DMB&B, working on Umbro, Fiat and House of Fraser.



Wreyford said: ’It’s a really exciting opportunity for me to work on an

integrated piece of business. What impressed me was not only TBWA’s

commitment to NatWest, but also NatWest’s commitment to TBWA. TBWA is a

really exciting place to be right now. The merger has caused an

addictive buzz in the agency, which I want to be part of.’



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