TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM account.

Four Seasons: TBWA beat M&C Saatchi and Y&R
Four Seasons: TBWA beat M&C Saatchi and Y&R

The agency triumphed after a three-way shoot-out led by TBWA\London against M&C Saatchi and Y&R in a process overseen by AAR.

The review began in January and was co-ordinated from Four Seasons hubs in Toronto, Singapore and Geneva.

TBWA will be responsible for handling the chain's global advertising, working across its global brand, local marketing, CRM and creative design.

The network will also oversee tactical work for local hotels and support for new projects, of which Four Seasons has more than 50 in development. Four Seasons is expected to appoint a media agency to work alongside TBWA, but this has yet to be confirmed.

Four Seasons, which operates 86 hotels in 35 countries, including two in London, does not currently retain a global agency. In the past, it has worked with a variety of local agencies including Mainspring in Australia and Mullen in the US.

At the beginning of the year, Four Seasons invested in a new website for users to create a more personalised online experience.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More