TBWA secures pounds 10m pan-European task from Callaway Golf

TBWA has been awarded the dollars 10 million European business of the US golf specialist, Callaway Golf.

TBWA has been awarded the dollars 10 million European business of

the US golf specialist, Callaway Golf.



The account will be handled by TBWA Simons Palmer, following a joint

pitch by the London agency and its US sister, TBWA Chiat/Day. It is not

known if the incumbent agency, Dailey & Associates, Los Angeles, took

part in the pitch.



TBWA’s pitch was handled by the two respective agency presidents,

Alasdair Ritchie in London and Bob Kuperman in the US.



The appointment of TBWA in Europe marks the first time that Callaway, a

leading golfing brand, has retained a European agency.



Creative work will be gen-erated in London - with TBWA Chiat/Day taking

on a liaison role. The work will run in golfing magazines, national

press and on satellite and terrestrial television.



Fred Port, the president of Callaway, said: ’TBWA’s creative excellence,

its depth of talent and understanding exceeded our expectations.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).