TBWA sees off three to land #3m Cadbury Schweppes Oasis task

Cadbury Schweppes has handed the #3 million creative account for its soft drink, Oasis, to TBWA GGT Simons Palmer after a four-way pitch.

Cadbury Schweppes has handed the #3 million creative account for

its soft drink, Oasis, to TBWA GGT Simons Palmer after a four-way

pitch.



TBWA pitched against the Advertising Brasserie, Duckworth Finn Grubb

Waters and Mountain View for the fruit and mineral water brand, which

came up for grabs in August after Cadbury Schweppes split with the

incumbent, Saatchi & Saatchi. TBWA already handles a number of Cadbury

brands including Dairy Milk, Flake and Wispa. Media, with Zenith, is

unaffected by the move.



Paul Bainsfair, the chairman of TBWA, commented: ’Oasis is a wonderful

brand and a wonderful advertising opportunity. We have developed a very

exciting idea and we can’t wait to get going.’



Andrew Mann, the marketing director for Cadbury Schweppes in the UK and

Ireland, added: ’All the agencies were very strong contenders. TBWA will

help us to achieve our objective of accelerating activity on Oasis in

1999, building on the success the brand has had this year.’



Saatchis, which launched Oasis in 1995, resigned the account in

August.



The agency cited a conflict of interest with Sunny Delight, the fruit

drink launched by Saatchis for Procter & Gamble last year.



Saatchis’ ’open, pour, be yourself once more’ campaign for Oasis

features the voice of the drag comedian, Lily Savage, and a succession

of TV personalities, including Terry Venables, each of whom revert to

type when they drink Oasis.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).