TBWA Simons Palmer has reorganised its creative department into a
group structure and promoted two senior teams to group heads.
Sean Thompson and Ros Sinclair, the team responsible for the Goldfish
launch campaign and much of the Nike ’do running’ work, will lead one of
the groups. Pip Bishop and Chris Hodgkiss, who created the Nissan
Almeira ’Sweeney’ campaign, will be in charge of the other group.
There will be three teams in each group. The creative directors, Tony
Malcolm and Guy Moore, are looking for two more teams to join the
agency, making four creative teams in each group.
Malcolm and Moore said: ’Our job won’t change, but by sharing out
responsibility we will be able look at the big picture and have time to
take a more considered approach. Everyone will benefit and we will have
more time to spend with teams - we have been barricaded in our office
for the past few months.’
Both groups will have the chance to work on all TBWA Simons Palmer’s
accounts. Of the six teams currently at the agency, half are from Simons
Palmer Clemmow Johnson and half are from TBWA. The two agencies merged
late last year.
This latest revamp of the creative department follows the departure of
Steve Chetham and John Kelley (Campaign, 23 January), who had been joint
creative directors with Malcolm and Moore since the merger.
Andy McKay and Paul Hodgkinson, who shared the creative directorship of
Simons Palmer with Moore and Malcolm, left immediately after the
Trevor Beattie, who was creative director of TBWA at the time the merger
was leaked, left before it was concluded to become creative director of