TBWA Simons promotes four

TBWA Simons Palmer has reorganised its creative department into a group structure and promoted two senior teams to group heads.

TBWA Simons Palmer has reorganised its creative department into a

group structure and promoted two senior teams to group heads.

Sean Thompson and Ros Sinclair, the team responsible for the Goldfish

launch campaign and much of the Nike ’do running’ work, will lead one of

the groups. Pip Bishop and Chris Hodgkiss, who created the Nissan

Almeira ’Sweeney’ campaign, will be in charge of the other group.

There will be three teams in each group. The creative directors, Tony

Malcolm and Guy Moore, are looking for two more teams to join the

agency, making four creative teams in each group.

Malcolm and Moore said: ’Our job won’t change, but by sharing out

responsibility we will be able look at the big picture and have time to

take a more considered approach. Everyone will benefit and we will have

more time to spend with teams - we have been barricaded in our office

for the past few months.’

Both groups will have the chance to work on all TBWA Simons Palmer’s

accounts. Of the six teams currently at the agency, half are from Simons

Palmer Clemmow Johnson and half are from TBWA. The two agencies merged

late last year.

This latest revamp of the creative department follows the departure of

Steve Chetham and John Kelley (Campaign, 23 January), who had been joint

creative directors with Malcolm and Moore since the merger.

Andy McKay and Paul Hodgkinson, who shared the creative directorship of

Simons Palmer with Moore and Malcolm, left immediately after the


Trevor Beattie, who was creative director of TBWA at the time the merger

was leaked, left before it was concluded to become creative director of


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