TBWA Simons sticks with Eurospace

The agency formed out of the merger last month of TBWA and Simons Palmer Clemmow Johnson has moved swiftly to quash speculation about its media affiliates by naming Eurospace as its sole agency of record.

The agency formed out of the merger last month of TBWA and Simons

Palmer Clemmow Johnson has moved swiftly to quash speculation about its

media affiliates by naming Eurospace as its sole agency of record.



However, it indicated that media was likely to come under the spotlight

again ’post-1997’ when Omnicom will review its arrangements in the UK

and Europe.



TBWA’s recent merger with Simons Palmer (Campaign, 24 January) had

thrown a question mark over Omnicom-owned TBWA’s future allegiance to

Carat-owned Eurospace. The contract between the two partners was due for

renewal and there had been some doubt as to whether a new deal would be

struck.



The implications for Simons Palmer’s preferred media partner, Manning

Gottlieb Media, were also unclear.



However, Jonathan Hoare, managing director at the newly merged agency,

said that following discussion with Paul Simons, its chief executive,

the arrangement with Eurospace had been ratified. ’Contractually,

Eurospace is our agency of record and first port of call for a

full-service pitch,’ Hoare said. ’If the work is international, it’s a

must, but if there’s something clashing or conflicting in the UK then we

have MGM as a viable alternative.



’However, we will have to decide how we progress on media in the

fullness of time and this is not just a question for Omnicom. Post-1997,

we have the opportunity to do something exciting - it’s down to whether

it’s right for our people and clients.’ He stressed the agency, which

has yet to finalise a name, would work with other independents as

required.



Colin Mills, media director at Eurospace, confirmed: ’The relationship

Eurospace has with TBWA is in no way affected by the merger with Simons

Palmer.’



The clarification came in the same week that Eurospace picked up the

media planning and buying for Anglian Windows. TBWA landed the creative

task late last year.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).