TBWA Simons uses a skeletal model in shock Accurist ads

TBWA Simons Palmer has developed a startling campaign for Accurist watches playing on the controversy surrounding anorexic-looking fashion models.

TBWA Simons Palmer has developed a startling campaign for Accurist

watches playing on the controversy surrounding anorexic-looking fashion

models.



The press and poster work uses the type of image that prompted

Accurist’s rival, Omega, to pull its advertising from Vogue last year in

protest at the skinny models used in its editorial pages.



’Watch your weight’ shows a skeletal woman wearing one of Accurist’s

watches not on her wrist but her upper arm.



The ad was written by Ben Walker and art directed by Matt Gooden, with

photographs taken by the fashion photographer, Justine.



Wendie Stone, the account director on the business, said: ’The campaign

illustrates all that is associated with fashion while having the courage

to smile at itself.’



The campaign will run in women’s titles, the style press and Sunday

supplements in December and January, and 48-sheet cross-tracks will

appear in December.



Media buying is through Manning Gottlieb Media.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).