TBWA unveils pounds 1.5m brand campaign for Paramount channel

The Paramount Comedy Channel is launching a pounds 1.5 million TV branding campaign that shows people making light of traditionally serious situations.

The Paramount Comedy Channel is launching a pounds 1.5 million TV

branding campaign that shows people making light of traditionally

serious situations.



The campaign, which was created by TBWA GGT Simons Palmer, with media by

Booth Lockett Makin, consists of four executions that will run across

the Sky channels, UK Gold, VH1, Living and UK Play from 3 April.



One ad imitates a scene from the World Snooker Championships with a

player poised to pot the black. He misses when a ringing mobile phone

upsets his concentration.



As the embarrassed owner of the mobile phone scrambles to turn it off,

the camera pans to a sitting room where the friend who made the call is

laughing at his prank.



Another ad shows a shop owner stocking a fridge with fizzy drinks and

shaking some of the cans.



A third spot shows an airport customs officer searching through a man’s

set of suitcases and finding a bra.



The final ad features a man enduring painful treatment from an osteopath

who turns out to be a sadistic cleaner.



The campaign uses the endline: ’Comedy is Paramount.’ The ads were

created by George Hepburn and Andy Howarth at TBWA and directed by John

O’Driscoll through the Paul Weiland Film Company.



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