TBWA wins BA's web portal launch task

-TBWA\London has won the task to launch British Airways' internet portal following a six-way pitch. The agency, which already handles advertising for the airline's Airmiles scheme, competed against several British Airways roster shops including HHCL & Partners, M&C Saatchi and Ogilvy.

-TBWA\London has won the task to launch British Airways' internet portal following a six-way pitch. The agency, which already handles advertising for the airline's Airmiles scheme, competed against several British Airways roster shops including HHCL & Partners, M&C Saatchi and Ogilvy.

The portal, known as "project quicksilver", will target the airline's club card holders and will offer travel, fashion and leisure information.



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