TBWA wins Liberty account

TBWA GGT Simons Palmer has been hired to relaunch the Liberty retail brand.

TBWA GGT Simons Palmer has been hired to relaunch the Liberty

retail brand.

Liberty announced last December that it was parting company with its

agency of two years, Bean Andrews Norways Cramphorn.

TBWA won the pitch with a creative idea devised by the executive

creative director, Trevor Beattie, and the art director, Bil Bungay, the

team behind the successful relaunch of French Connection.

A new press and poster campaign will break this autumn, backed by a

pounds 1 million media spend.

Stephen Jessey, head of marketing at Liberty, said: ’We always knew the

brief to agencies looked seductively easy but actually it was

practically impossible. To distil 100 years of creative innovation into

forward-looking and impactful advertising was bound to be hard. We’re

impressed that TBWA has risen to the challenge.’

Paul Bainsfair, chairman of TBWA, said: ’We feel privileged to be

handling the advertising for Liberty - it is famous the world over.’

Media, with PHD Compass, is unaffected by the move.

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