TBWA's Integer Group makes entry into UK

TBWA Worldwide's shopper marketing agency, The Integer Group, is launching in the UK.

Clare Cryer: takes managing director post at Integer London
Clare Cryer: takes managing director post at Integer London

G2 Joshua's head of client service, Clare Cryer, becomes the managing director of Integer London, which will be the promotional, retail and shopper marketing arm of TBWA\UK. She will report to Robert Harwood-Matthews, the president of TBWA\UK, and will be responsible for developing Integer London's UK brand roster.

The division launches with no clients. Cryer will be responsible for initially managing a team of four.

The Integer Group, whose global clients include MillerCoors, Kellogg, Procter & Gamble, Johnson & Johnson, Mars, Nissan and PepsiCo, focuses on strategically communicating with consumers before they enter a store, while they are shopping and after they make a purchase.

Cryer said: "Integer's non-linear framework, The Shopper Continuum, allows for a great understanding of a brand's relationship with its shoppers and retailers, and is what will set the agency apart from its competitors."

Harwood-Matthews added: "Integer London adds a new layer of expertise and capability to TBWA\UK. Shopper marketing allows us to drive shoppers from consideration to purchase and advocacy, ultimately delivering even greater ROI for our clients."

The Integer Group has 18 offices globally and employs more than 1,200 staff.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More