TCA to create campaign for The Bobby Moore Fund

Cancer Research has appointed The Communications Agency (TCA) to handle the marketing activity around The Bobby Moore Fund.

The Bobby Moore Fund: hires TCA
The Bobby Moore Fund: hires TCA

The fund raises money for research into bowel cancer. It is now in its 20th year and is named after Bobby Moore, the footballer and captain of the World Cup-winning England team who died of the disease.

TCA will launch the ‘Make Bobby Proud’ campaign on 3 February at The England Awards, with TV advertising on ESPN.

The agency, which has not previously worked on the campaign, won the business following informal presentations to Cancer Research.

Its previous charity work includes a campaign for the Prostate Cancer Research Foundation, which featured comedian Bob Monkhouse apparently brought back to life to raise awareness of issues around the disease.

Kirsty Christie, the senior campaign manager for The Bobby Moore Fund, said: "TCA instantly understood our target audience of men and have worked tirelessly on great creative ideas, strategy and an inspiring film which we have been very impressed with."

The Royal Bank of Scotland Group appointed TCA to handle its £2m business advertising account earlier this year after a four-way pitch against other RBS roster agencies.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).