TDA 'rewarding. challenging. teaching.' by DDB UK

The Training and Development Agency for Schools (TDA) is asking people to think about the teaching profession and highlighting opportunities for leadership and development that the career offers in a new press ad.



The campaign was rolled out nationwide from January to March 2012, starting with national press ad and followed by digital activity in late January, outdoor in February and video content including VOD and online videos in March.

Credits

Media planning agency
Media buying
CRM agency
Events agency
PR agency
TDA Clients
Director, marketing and communications 
Head of marketing teacher recruitment 
Campaign manager, teacher recruitment campaign
Agency team
Group creative director
Project management
Art buying
COI producer
COI casting agent
Media planners (MEC)
COI media contact

Featured in this story

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE