Transport contractor TDI has donated more than pounds 100,000 worth
of bus advertising space to the NSPCC for its high-profile Full Stop
The advertising, which is running on single- and double-decker buses
across the country, features artist Robert Indiana’s ’Love 2000’
illustration and the Full Stop logo, together with the tagline, ’Hope
for tomorrow. Stop the violence.’
EastEnder Gillian Taylforth, former world boxing champion Kevin Lueshing
and boyband A1 launched the campaign at the London Transport Museum.
TDI has previously provided free ad space to causes such as Aids
awareness and mental health.
The NSPCC is the UK’s largest child protection charity and it described
the on-going Full Stop initiative as the country’s ’biggest charity
campaign ever’. It hopes to raise more than pounds 250 million.
TDI marketing director Mike Baker commented: ’Out on the streets, the
advertisements are in front of people where they can’t miss them, so the
message really hits home.’
Print company Augustus Martin is also donating its services to the