TDI reshuffles top management

TDI, the transport advertising company, has overhauled its senior management and reshuffled its sales team as the sales director, Christy Leth, returns to TDI’s operation in the US.

TDI, the transport advertising company, has overhauled its senior

management and reshuffled its sales team as the sales director, Christy

Leth, returns to TDI’s operation in the US.



The overhaul means the client/agency sales manager, Clive Punter, is

promoted to the role of national sales director. Punter has been with

TDI for two years after joining from the Daily Mail.



At the same time, Andy Moug is promoted to regional sales director from

national field sales director, a post he has held since 1995.



Daphne O’Keeffe, the vice-president of sales who heads up TDI’s outdoor

specialist sales, takes the new title of senior vice-president of

sales.



The changes will come into effect once Leth has left for the US in

May.



Leth came to London as TDI’s first sales director in August 1994 after

the company acquired the newly privatised London Transport

Advertising.



Punter said that, despite the changes, it would be business as usual for

clients and agencies booking London Underground and bus campaigns

through TDI.



’But there are a number of clients and product categories we haven’t yet

infiltrated,’ he added. ’We want to be the forerunner, not only in the

outdoor medium but in the media sector generally.’



Jeremy Male, the managing director of TDI, said Leth had presided over a

growth in the company’s sales from pounds 24 million to pounds 80

million a year. ’I have every confidence that the new team will build on

Christy’s achievements,’ he added.



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