TDI and Taxi Media/Phone Sites have become the first outdoor owners
to post inventory on iMediapoint.com.
The online media trading site already offers advertising packages from
major TV, radio and magazine players, but had not previously carried
TDI will use the site to market and sell a variety of packages, but will
mainly focus on sponsorship opportunities.
Mike Baker, European marketing director of TDI, stressed he did not see
the site as an alternative to the company’s sales efforts, but as a
’There are no exclusivity clauses,’ he explained, ’so you can actively
sell packages you are marketing on the site as well. This is very much
about the learning process as far as online trading is concerned. In the
short term, it might not be a very important route to market but who
knows how important it could be in the long term.’
He also said he hoped the service would enable TDI to reach a new
audience for its Underground and bus sites. ’A lot of agencies are
checking iMediapoint, and we are keen to reach them. The outdoor
specialists tend to keep track of all our offerings, but not everyone at
the agencies is able to do that - this will be useful for those
It is thought TDI was persuaded to sign up with iMediapoint after the
online media trading sales house last week hired Andy Troullides as its
managing director. TDI worked with Troullides in his former role as
joint managing director of MediaCom TMB.
Taxi Media/Phone Sites, which is currently in the process of expanding
its sales team in response to the enthusiasm for its BT payphone sites,
will offer a variety of phone and taxi packages through iMediapoint.
Mike Tocknell, managing director, enthused: ’iMediapoint is definitely a
key element for future media trading. Phone Sites’ new Street Sites
offer a major high-street presence and will appeal to a wide range of