Team GB stars unwind after London 2012 success in Adidas video

Adidas has rounded off its sponsorship of the London 2012 Olympics with a two-and-a-half minute video featuring several of its high-profile Team GB athletes, including Jessica Ennis, Sir Chris Hoy, Victoria Pendleton and Louis Smith, lip-synching to Queen's 'Don't Stop Me Now'.

Medallists Hoy, Ennis, Pendleton and Smith are joined by a number of other athletes from Team GB in their own version of the song.

The athletes are seen out of character, with Ennis air-guitaring with a table-tennis bat, Pendleton dressed as a tiger, and Hoy running with a Team GB flag trailing him.

Other athletes involved in the PR-led video include boxing gold medallist Nicola Adams, high jumper Robert Grabarz and the Brownlee brothers.

Adidas UK marketing director Nick Craggs said: "Adidas is the Olympic brand and this video is a great demonstration of how we have supported Team GB and captured the mood of the nation.

"London 2012 will be remembered as the best Olympic Games ever and this is a celebration of Adidas' 'Take The Stage' campaign and the amazing achievement Team GB athletes have accomplished."

The video was completed in the last few days of the Olympics, with some of the filming taking place on a terrace above the Westfield Centre's car park.

Adidas senior PR manager Steve Marks came up with the idea for the video, which was produced by the 10 Group. Hill & Knowlton handled the PR behind the campaign.

The video was directed by Phil Bloom and produced by Rollo Jackson.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published