The agency, which is a subsidiary of Saatchi & Saatchi, beat competition from the incumbent, Euro RSCG London, as well as DDB Tourism and Golly Slater.
The tourist board is reviewing the way France is promoted throughout the world. As part of this new strategy, it will attempt to lure British tourists back across the Channel to Brittany and Normandy. The regions have been badly affected by the rise of the low-cost airlines, which fly to sunnier destinations across southern Europe.
Agnes Angrand, the deputy director of communications and marketing at the French Tourist Board, said: "Team Saatchi has been briefed to help us try to attract more British tourists to the north and west of the country. These regions have suffered in recent years from a fall in the number of British visitors."
Meanwhile, the association is halfway through a global media review and has seen presentations from numerous networks, including the incumbent on the business, Media Planning Group.