Team Saatchi has created a raunchy new print campaign for the bed
manufacturer, the Iron Bed Company, which emphasises that sleeping is
not the only thing that goes on between the sheets.
’Sorry I’m late, I couldn’t get out of bed,’ declares one headline -
above a picture in sepia tones showing a pair of sawn-through handcuffs
dangling from the headboard.
’Since we bought an Iron Bed he hasn’t stopped moaning,’ proclaims
another ad, which shows a tangle of arms, legs and duvets.
The pounds 500,000 campaign breaks during May in home interest magazines
including Good Housekeeping and in the Sunday supplements of national
Paul Chichester-Constable, account director at Team Saatchi, commented:
’Our campaign recognises that beds have an important role to play in
people’s lives and acknowledges that sleeping is really only one part of
The campaign was written by Mark Davies and art directed by Paul Ryan,
with photography by Matthew Barlow. Media is handled by Equinox.