Team Sky cheers on its team through London

Team Sky encouraged its riders through targeted outdoor ads as the Tour de France cyclists passed through east London.

Sky Team: outdoor support campaign captured by ITV's coverage
Sky Team: outdoor support campaign captured by ITV's coverage

Team Sky’s message of support to its riders on Ocean Outdoor’s Two Towers East digital billboards was captured on ITV yesterday, as the Tour de France cyclists passed over the flyover in London’s Docklands.

The Team Sky ad, which was created by Sky’s in-house team with outdoor planning and buying by Rapport, was clearly visible on ITV’s coverage of the race.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).