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The Trade Desk

Tech discoveries of the year

What technology is driving change in the industry? We asked P&G, BBC and The Trade Desk to find out.

Technology has undoubtedly changed the face of the industry. From the birth of the computer, to the invention of the smartphone. Tech was a key theme at this year's Dmexco so we tried to find out what is the upcoming technology that is driving change and creativity?

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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