"Technology needs to be like salt. You need to taste it more than see it..."

...says Harjot Singh, chief strategy officer, EMEA at McCann Worldgroup. Campaign and Turner gathered top marketers, media experts and creatives to explore how technology is enabling brands to tell better stories

We spoke to marketers and creatives from Burger King, Microsoft, Airbnb, McCann Worldgroup, WCRS, Direct Line, OgilvyOne and Havas. 


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).