Ted Baker's mysterious founder on investing in film for 'Mission impeccable'

Ted Baker's founder, Ray Kelvin, doesn't like to show his own face in public, but is happy to let the brand take the spotlight for its latest campaign.

Here Kelvin and brand communication director Craig Smith talk about Ted Baker's increased investment in film for the "Mission impeccable" activity.

Poke executive creative director Nik Roope also talks to Campaign about the brand's fashion first – creating an interactive store window with Google.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published