Teleflorist 'no boxes' by RLA Group

RLA Group has created this 'American Beauty' spoof viral for Teleflorist to promote its handcrafted, rather than boxed, bouquets in time for Valentine's Day.

The spot begins with a blonde woman lying in a bed of rose petals, in the style of Mena Suvari in the film 'American Beauty'.

Rose petals and ribbons float down on her until suddenly she is bombarded with flower boxes.

The strapline is "Teleflorist. We take flowers personally".