Telefonica chairman flies to London to persuade BT to buy O2

Telefonica's chairman, César Alierta, has reportedly flown to the UK to persuade BT to buy O2 rather than rival EE.

BT: set to decide between O2 and EE early next week
BT: set to decide between O2 and EE early next week

Alierta flew to London last night to make the case for O2, according to Reuters, since BT is also considering purchasing EE ahead of its return to the consumer mobile market.

Multiple reports suggest BT will make its decision by early next week, with EE also indicating it was willing to offer more attractive terms to seal the deal.

A source told Reuters: "BT is not expected to take much longer to choose between the two.

"You can reasonably expect an announcement to be made by early next week, maybe as soon as this Friday."

BT last month confirmed it was in talks to buy O2, Telefonica's UK arm, after José María Álvarez-Pallete López, Telefonica's chief operating officer, floated a possible sale.

EE also emerged as a possible acquisition target, though O2 is looking the more likely candidate.

A merger would return O2 to its original owner, after it was split out from BT in 2001 and acquired by Telefonica in 2006.



Read next

Power 100: The UK's top marketers

The top 10 marketing mishaps of 2014



Read next

Power 100: The UK's top marketers

The top 10 marketing mishaps of 2014

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More