Telegraph fixes Barclays deal

The Telegraph has teamed up with Barclays in a joint promotion that will net the paper pounds 150,000 of sponsorship money for The Sunday Telegraph’s new @chieve e-commerce section.

The Telegraph has teamed up with Barclays in a joint promotion that

will net the paper pounds 150,000 of sponsorship money for The Sunday

Telegraph’s new @chieve e-commerce section.



Edited by Sunday Telegraph City editor Neil Bennett, the two-page

@chieve section launched this week in the paper’s business section,

which was a record 34 pages long.



@chieve will also appear on the Electronic Telegraph from 6 March,

complete with Barclays banner advertising. The section features news and

analysis of dotcoms and interviews with the key players. Bennett hopes

to grow it into a standalone section supported by related

advertising.



The Telegraph has agreed to support Barclay’s embryonic @chievement 2000

e-commerce awards. Advertising will run in both The Daily and Sunday

Telegraph as well as Electronic Telegraph for 11 weeks until the awards

entry deadline on 14 May.



The judging panel will include Bennett and Electronic Telegraph

publisher Danny Meadows-Klue.



The winners will be announced in a dedicated @chieve feature on 2 July

and prizes will be presented at a lunch on July 13. There are three

categories: small businesses, medium-sized companies and large

corporates.



The deal is another coup for The Telegraph’s commercial development

team, which is headed by Helen Slater. Barclays approached the newspaper

publisher at the time when the e-commerce page was first being

discussed. The team then put together the creative package to fit the

requirements of both parties.



Slater said: ’Barclays is pioneering online banking for business and is

therefore an ideal partner for the Telegraph, which is a pioneer in

online publishing.’



Barclays’ spokesman Andrew Routledge said: ’This partnership provides an

ideal platform that will enable us to explore the growing fascination

with e-commerce.’



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