Telegraph group adopts new advertising strategy

– The Telegraph group has introduced a new advertising strategy for the Sunday and Daily Telegraph that will see it launch periodic bursts of highly focused advertising.

– The Telegraph group has introduced a new advertising strategy for the Sunday and Daily Telegraph that will see it launch periodic bursts of highly focused advertising.

The 'focus fortnights', as they are being called, will see the newspaper group run two-week campaigns each month throughout the year. Each will focus on different aspects of editorial coverage. They begin this week with travel.

The campaign has been developed by J. Walter Thompson and MindShare and will include TV and radio, press, direct mail and the internet.



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