Telegraph launches new section to grow business audience

The Daily Telegraph is trying to increase its business readership with the launch of a dedicated Telegraph Business Club section within the Tuesday newspaper and the creation of a website.

The Telegraph Business Club launches on 11 May with a double-page spread in the business section of the paper, edited by Richard Tyler, The Daily Telegraph's Business2 +Jobs section editor. It will feature in the supplement every other week.

The club is aimed at medium-sized businesses seeking to grow their profits, and will provide editorial support. Medium-sized businesses are defined as those with more than 25 employees.

It has attracted sponsorship from HSBC, Demon, Sage and the Department of Trade and Industry, who get access to the members database.

Chris White-Smith, the group sales director at The Telegraph, said: "The immediate success of the Business Club is supported by three high-profile sponsors and we anticipate that the number of sponsors will increase as the club's success is affirmed. We see this business audience as one which we want to attract and see it as a route to increased circulation."

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